When to Retire a Journey Definition
Signals that your primary path no longer matches how people move through the product.
Feature launches and pricing changes can age a journey map in weeks. Watch for rising completion without satisfaction, or teams inventing unofficial “real path” labels in meetings.
Retiring a definition is healthier than stacking parallel funnels. Archive the old rule, publish the new one, and re-baseline so trends stay honest.
A light quarterly review—especially after major releases—keeps language shared across product, growth, and support.
