Journey health guide
A practical map of how we define a path, watch its health, and decide when the definition needs retiring.
Every product has a few paths that carry most of the value. This guide explains how we treat those paths as living definitions—not static funnels copied from a template.
You can enter at audit, instrumentation, or readout. Monthly watch retainers pick up after a baseline exists.
How monitoring unfolds
Four stages we reuse and adapt; skip or deepen them based on what you already have.
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Name the critical path
We pick one journey stakeholders will defend—entry criteria, steps, and what “healthy” means beyond raw completion.
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Mark every step
Events and properties are specified so stalls, loops, and recovery can be measured the same way by different people.
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Validate real sessions
Sample journeys are checked on real devices before anyone debates a rate or ships an experiment.
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Watch and refresh
After releases or campaign spikes, we re-check fragile steps and retire definitions that no longer match how people move.