Naming segments without the jargon pile
Labels that only analysts understand stall every briefing. Here is a naming pattern Thai product teams have used to keep marketing and engineering aligned.
Field notes
Guides from recent segmentation work
Short articles rooted in audience segmentation decisions—not generic productivity advice.
When two segments overlap too much
Overlap is normal. The problem is when overlapping groups get different treatments that cancel each other out.
Reading first-week cohorts in consumer apps
Day-1 retention alone rarely tells you who your newcomers are. First-week paths reveal the segments that onboarding should respect.
Briefing growth teams with segment cards
A one-page segment card beats a thirty-slide deck when campaigns move weekly.