1
Inventory the labels already in play
We collect every audience name living in docs, dashboards, and campaign briefs—including the unofficial ones Slack still uses. Conflicts surface early.
Method
A working rhythm for audience segmentation insights
We treat segmentation as a decision craft: names people can say aloud, rules teams can defend, and briefs growth can use without a glossary.
2
Walk journeys against your goals
Acquisition, activation, retention, and monetization each get a pass. We ask which audience group should own the next decision, not which chart looks impressive.
3
Draft, critique, rename
A working session tests whether non-analysts can explain who belongs in each segment. Names that fail the hallway test get rewritten before anything is locked.
4
Hand over a brief with owners
The final package lists inclusion rules, recommended message angles, and who maintains each segment when the next release lands.
Where this method fits
Best for consumer and utility apps with enough history to see patterns, and enough stakeholders that definitions keep drifting. We work from your existing analytics exports—we do not ask you to switch vendors midstream.
Where it stops
We do not buy media, rewrite your entire tracking plan as engineers, or sell a subscription product. When implementation work is needed, we hand clear requirements to your builders.
Ready for the first inventory?
Start with the Audience Segmentation Audit, or ask which engagement matches the decision you need this quarter.