Flagship engagement
Audience Segmentation Audit
A structured review of how your app groups people today, where labels blur, and which segments actually guide product and marketing decisions.
Who it is for
Product, growth, and insight leads who need clearer audience groups before the next roadmap cycle.
What you walk away with
A shared segment map your teams can use in planning, messaging, and measurement without arguing over definitions.
How the work unfolds
- Kickoff interview covering goals, channels, and current labels
- Document and event review against real user journeys
- Draft segment framework and critique session
- Final brief and handover readout
What we ask you to prepare
Share access to anonymized reports, current segment docs, and a product owner for two working sessions.
Boundaries
We work with existing analytics exports and documentation; we do not replace your analytics vendor.