Fixed project fee from ฿48,000
Audience Segmentation Audit
A structured review of how your app groups people today, where labels blur, and which segments actually guide product and marketing decisions.
App analytics · audience segmentation insights
Nodeenginebase
We sit with product and growth teams to clarify who your audiences really are—then hand back segment names, rules, and briefs people will use on Monday.
The work we take on
Most teams already collect events. What they need is a shared map of audiences—who belongs where, which labels conflict, and which group deserves the next experiment.
From ฿12,500 per session
Cohort Interpretation Session
A half-day working session that walks your team through cohort tables and turns patterns into decisions you can schedule.
From ฿22,000 / month
Segmentation Brief Retainer
Monthly office hours and written briefs that keep segment definitions aligned as features and campaigns change.
From muddy labels to a brief you can hand to growth
Our Audience Segmentation Audit inventories the labels you already use, maps gaps against retention and monetization goals, and returns a prioritized shortlist with naming conventions both product and marketing accept.
Follow our method- Kickoff on goals and current segment documents
- Review of journeys, events, and conflicting treatments
- Critique session on a draft segment framework
- Written brief plus live readout
What clients notice first
“We walked in with twelve overlapping labels and left with five that marketing could actually brief against.”
— Siriporn C., product lead · Audience Segmentation Audit
“I expected another chart walkthrough. Instead we spent most of the morning arguing about which cohort deserved the next experiment budget.”
— Marcus T., growth manager · Cohort Interpretation Session
Field notes from recent work
Short pieces on naming, overlap, first-week cohorts, and briefing growth without a thirty-slide deck.
Naming segments without the jargon pile
Labels that only analysts understand stall every briefing. Here is a naming pattern Thai product teams have used to keep marketing and engineering aligned.
When two segments overlap too much
Overlap is normal. The problem is when overlapping groups get different treatments that cancel each other out.
Reading first-week cohorts in consumer apps
Day-1 retention alone rarely tells you who your newcomers are. First-week paths reveal the segments that onboarding should respect.
Bring your segment list to the table
Share how your app currently groups people. We will reply with whether an audit, a half-day cohort session, or a monthly brief fits—and what we would need from you first.
Write to the Bangkok studio